(PRESS RELEASE) SECAUCUS, NJ — Lauren Calmas joins Frederick Goldman, Inc. as the newly appointed senior VP, general manager of the independent jeweler channel of business. With over 20 years of experience in the watch industry, Lauren is a passionate sales and marketing leader with a proven track record of building businesses by meeting both consumer and customer needs with brand, product and business solutions.
Most recently, Lauren served as co-founder and chief marketing officer of TROVERIE, the luxury watch industry’s first brand-authorized ecommerce platform incorporating 70+ leading independent jewelers. Prior to her venture with TROVERIE, Lauren held a diverse range of marketing and business roles at Geneva Watch Group and Movado Group Inc.
In her new position, Lauren will lead the company’s independent business channel while growing the newly created B2B business for small e-commerce sellers. She will be responsible for the go-to-market strategy and all marketing and sales activities in the channel. Lauren will report directly to Jonathan Goldman, CEO.
“We are extremely fortunate to retain Lauren to lead the strategy for our independent segment of the business,” said Jonathan Goldman, chairman and CEO of Frederick Goldman, Inc. “Lauren brings a vast amount experience and will be a key driver as we look to root deeper within our accounts. One of our top priorities is to ensure that we offer our independent jeweler partners the very best in terms of service, product and marketing services. Adding Lauren to the team will allow us to further enhance our go-to-market strategy, and significantly enhance the value we provide to FGI’s retail customers.”
For more information please contact Natalie Engravido at nengravido@fgoldman.com.