(PRESS RELEASE) NEW YORK – Frederique Constant launches its latest charity initiative with DonorsChoose.org on International Teachers’ Day, with the unveiling of its new U.S. regional retail program. In promotion of its North American ladies’ exclusives, retailers are
invited to participate when they buy into at least four of these new styles, which are product line expansions to the brand’s already successful ladies’ collections – the Slimline, Classics and Art Deco Round.
Teachers are spending $1 billion from their own pockets each year on classroom supplies and learning materials for their students. DonorsChoose.org is involved in supporting education for children, making it easy for anyone to help a classroom in need, whether it is through books, school supplies or funding field trips.
This school season, Frederique Constant and retail partners across the United States will give customers the opportunity to support classroom projects on DonorsChoose.org. With every Frederique Constant timepiece purchased between International Teachers’ Day and December 31st from select retailers, customers will receive a $50 DonorsChoose.org gift card to redeem on classroom project requests on www.DonorsChoose.org/FrederiqueConstantUS.
The brand will support retailers with point-of-sale assets such as counter cards, official plaques as well as the DonorsChoose.org gift cards. Additional custom content is available for digital, social and OOH, with national advertising support of the program across top consumer media outlets such as New York Times, Harper’s Bazaar and Town & Country.
Lindsay Mellor, U.S. marketing director of Frederique Constant says, “We are very happy to continue to support DonorsChoose.org and their ongoing efforts to provide children with the best classroom tools to better their education.”
Retailers confirmed to participate are Bloomingdale’s in select locations, Feldmar in Los Angeles, CA, Carats in McAllen, Texas, select Bernie Robbins locations across New Jersey and Pennsylvania, select Mountz locations in Pennsylvania, James Free in Dayton and Montgomery, Ohio, Moody’s Jewelry in Tulsa, Ohio, Razny in Illinois, Levy in Jacksonville and Savannah, Schiffman’s select locations, and Reeds in Wilmington, North Carolina.
“As the newest retailer to join Frederique Constant in their support of DonorsChoose.org, Bernie Robbins proudly looks forward to generating donations for educational resources this back to school season,” says Harvey Rovinsky, owner of Bernie Robbins, a multi- store retailer located in Southern New Jersey and Pennsylvania. “Bernie Robbins is confident that with the help of their loyal customer base, students will have an excellent learning experience this year.”
For further Press & Public Relations inquiries please contact Ms. Kaitlin Derkach, The Promotion Factory, at kaitlin@thepromofact.com or (212) 217 9065.