Calendar

Galentine’s Day, Leap Year Day and More Big Dates for February

1 It’s National Get Up Day – a day devoted to, yes, getting back after a fall. And we’ve had a few downs in the last few years. Megan Crabtree, Crabtree Consulting, urges you to “have all of your team members write an inspiring Post It note and stick it in the backroom” to help them get up for the year ahead.

13 With every new year, the public show of affection that is at the raw pumping heart of Valentine’s Day seems to expand, from good causes (Red Wear events) to the less so (Valenswine’s Day for mistresses). Among the newer events is Galentine’s, a day dedicated to showering your besties with love, and small gifts. Get in on the heartwarming action this year with a gift gallery and fun suggestions.

22 The research is unambiguous: Multitasking not only doesn’t work, it impairs productivity. On Single Tasking Day, let your brain do what it’s been designed so beautifully to handle – focus on one thing at a time: One conversation, one task, one meal, one baseball game.

29 On Leap Year Day, so goes the traditional belief, women can propose marriage to men. Make sure all eligible single women in your market are aware of this semi-state secret. Offer discounts to those leaplings who have the fortune or misfortune to have been born on this calendar anomaly. Get out your frog-oriented promotions and encourage those customers with wavering boyfriends to take a leap of faith.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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