GemFind has released a new trends report based on consumer visits and clicks onto retail jewelers websites.
The report, which covers the January-June 2018 period, relies on data from the company’s JewelCloud and DiamondLink web applications. It represents over 700,000 clicks, primarily from consumers in North America.
Check out snippets of the data below. The full report is available here.
The following chart shows the “most clicked” diamond search for each “C.”
The chart below shows diamond shape searches. Of all diamond searches combined, these represent the results by diamond cut shape for .25 carat weight and above.
The chart below examines weight/size searches, .25 carat and above.