(PRESS RELEASE) NASHVILLE, TN — Harmon Group, a leading provider of marketing solutions for the jewelry industry, has announced the launch of its AI Video Program, a hybrid production offering designed to help jewelry retailers and brands create visually compelling video content more efficiently while expanding creative possibilities.
The program combines traditional video production with advanced AI technology. Each project begins with a professional video shoot featuring a model wearing the client’s selected jewelry. The footage is then enhanced using AI software to incorporate cinematic environments, visual effects, and storytelling elements, resulting in a polished 22-second video suitable for social media, websites, television commercials, and digital advertising platforms.
By integrating AI into the production workflow, Harmon Group is able to deliver high-impact visuals at a significantly lower cost than traditional commercial video production of a comparable scale. Production elements can now be achieved more efficiently, reducing overall investment while maintaining a premium visual standard.
The AI Video Program also allows brands to explore more aspirational and fantasy-driven storytelling, an approach that aligns naturally with the emotional and experiential nature of jewelry marketing. These cinematic scenarios, often impractical or cost-prohibitive through conventional production methods, enable retailers to present jewelry in visually immersive environments that help capture consumer attention in an increasingly crowded media landscape.
“This program represents an evolution in how marketing content can be created for the jewelry industry,” said Rick Arnemann, CEO of Harmon Group. “By combining professional production with emerging technology, we’re able to deliver storytelling that is both creatively ambitious and commercially practical for our clients.”
The program is customizable, allowing clients to provide creative direction based on seasonal campaigns, category promotions, or broader brand storytelling initiatives. Optional branded end-frame edits, including logos and contact information, are also available for seamless integration into existing marketing campaigns.
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The AI Video Program is available now. Visit here to view video samples.
Contact [email protected] or 615-256-3393 to learn more and visit here to view sample videos.
