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Here’s How to Spell “S-u-c-c-e-s-s”

Here’s How to Spell

Personalization is one of the fastest-growing trends in consumer products. Jewelers can easily get on board with Midas Chain’s Type x Midas Collection.

Jewelry personalization has never been more alluring. Consumers love the excitement of expressing an idea into a physical piece of jewelry. For gift-giving, a nameplate, initial pendant or personalized anklet or a pair of earrings makes precious karat gold jewelry even more precious.

Midas Chain, a true leader in the world of all things gold, offers one of the most well-designed and extensive personalized jewelry programs in the industry. With Type x Midas, customers can select gold color, typeface and chain style for everything from east-to-west pendant necklaces to giant hoops—all available in a variety of sizes. Retailers love the simple ordering process and fast delivery, which is guaranteed at two weeks or less.

Here’s How to Spell “S-u-c-c-e-s-s”

1. Midas “Revolve” 14K hoop with block font features a soldered, angled nameplate. Ear cuff in 14K includes a baguette diamond. MSRP: $1,200-$2,160 (hoop varies according to size); $1,095 (ear cuff). | 2. Oversized, tilted initial 14K pendant shown with a 14K split paper-clip chain and Midas’ new push lock. Available in a variety of font and chain styles. MSRP: $3,173 (initial and chain with push lock). | 3. Arguably the most popular collection of Type x Midas is the horizontal nameplates. Pictured here in 14K is Midas’ doodle font attached to a paperclip chain. MSRP: $1,215. | 4. Customers can choose their own style with Type x Midas’ station and dangle necklaces in 14K. All are available in a variety of fonts. MSRP: $720.


Collections: Pendant, Monogram, Nameplate, Station, Vertical, Hoop, Dangle | Jewelry Type: Initial pendants, bracelets, hoops, anklets, engravable message cubes | Metals: 14K white, yellow or rose gold |Fonts (lettering styles): 7 font styles (block, typewriter, gothic, script, signature, cursive and varsity) – 2 sizes per font
Chain Styles: 2 | Chain Lengths: 14”-15”-16” (adjustable) and 16”-18” (adjustable). Three-inch extenders are available. | Maximum Characters: 10 | Delivery: 2 weeks or less

“We are continually working to expand our collections,” says May Samuel, Vice President of Merchandising and Design at Midas Chain. “We strive to find new ways to create sentimental pieces of jewelry that will create meaningful connections with our consumers.”

Though Midas has offered exceptional gold products for almost 40 years, the company’s recent marketing efforts have given Midas a sophisticated, refreshed look. This extends from their brand-new New Jersey headquarters, featuring a spacious, modern design, to the company’s product selections. “Our team of experts collaborates to execute a strategic expansion of our collections, conscious of what styles appeal to our target client,” says Samuel.

Jewelers can merchandise Type x Midas in a variety of ways, using the company’s top-of-counter point-of-purchase materials with personalized examples that are easy for customers to shop in-store or by viewing the collection on the jeweler’s website. Either way, it’s never been easier for retailers to offer complete personalized jewelry services to their customers.

Here’s How to Spell “S-u-c-c-e-s-s”

For more information about Type x Midas or any of the collections available from Midas Chain, contact the company at (201) 244-1150 or via email at You can also visit their website at