Hold a Stargazing Event, Honor Sisters, and More Calendar Ideas for August

05

They swapped tops, “borrowed” each other’s favorite shoes and cried over feckless boyfriends. Celebrate SISTERS DAY with a one-day coupon for any sisters who come in.

06

Mark the 90TH ANNIVERSARY OF ANDY WARHOL’S BIRTH with a pledge to get your 15 minutes of fame in the local media. Start with our lead in the February 2017 issue of INSTORE — “Becoming a PR Powerhouse.”

08

In honor of NATIONAL DOLLAR DAY, find an item in your monthly expenditures that you can forego (unused gym membership, premium cable, credit card interest?).

12-13

Like a messy tourist, the Swift-Tuttle comet passed through our solar system in 1992 leaving behind a trail of trash: tiny grains of ice, dust and rock. It is this “litter” that we see as the spectacular PERSEID METEOR SHOWER each August. Hold a Wish Upon a Star event in the store (with wish lists handy, of course) followed by a trip to an open field to do some stargazing. Hire a mini-bus, set up a tent, play a little Neil Diamond and Hot August Nights.