- John Hardy, Rolex and diamonds. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
- Heartbeat pendants by Simply Diamonds in both 14K and silver. Silver sold out. — Don Delano, JL Jewelers, Tampa, FL
- Customizing jewelry around beautiful colored gemstones is so strong for us now. We are selling fabulous and exciting gemstones and creating very special jewelry, and this seems to be gaining even more momentum! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
- Bridal was king. Best October ever. Rego and First Image Design. — Mike Doland, Doland Jewelers, Dubuque, IA
- Chains from DownEast Trading, Quality Gold, TJ Originals and Artistry Ltd. seemed to be on everyone’s must-have list. — Denise Oros, Linnea Jewelers, La Grange, IL
- Valina semi mounts (from Simon Golub). — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
- Copper jewelry from Rio Grande! People love it and I pitch it as a fabulous rose gold alternative. — Traci Hill, Got Rocks, Harrisonburg, VA
- Effy!— Whitney Lang, Burkes Fine Jewelers, Kilmarnock, VA
- Rebecca Sahara Collection, pearl jewelry, Montblanc writing instruments, Alor bracelets. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
- Wow, a flash from the past: I sold earring jackets and yellow gold again. — Kimberley Beasley, Kimberley’s Exquisite Jewelry, Des Moines, WA
- We introduced the Henderson Collection and got off to a great start. Aside from the sales we generated we had many items placed on holiday wish lists. — Steve Matero, Matero Fine Jewelry & Design, Millwood, NY
- Blue diamonds! We had several in stock to prep for Christmas and all but one was sold in October. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
- Sterling silver — Frederic Duclos in particular. — Mark Goodman, Goodman Jewelers, Abingdon, VA
- We did well with Elizabeth Locke so we’re definitely stocking up on that for the holidays. — Marc Majors, Sam L. Majors, Midland, TX
- We held a gemstone roundtable that was huge for us. Sold lots of loose gems; now we get to mount all of them in the coming months. Love those events! — Chris McKee, Moyer Jewelers, State College, PA
- Opal jewelry, Vahan, bridal from True Romance. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
- Bastian, Dakota West, Angelica (by Royal Chain) bracelets, Citizen and Seiko watches. Diamond studs for anniversaries. Did not know that many people got married in October! — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
- Endless just arrived and we’re so excited to show our customers what is hot for the holidays. Playing dress up with clients is half the fun! — Karen Hollis, K. Hollis Jewelers, Batavia, IL
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.