How to Sell Lab-Grown Diamonds – Part II

YOU MAY THINK you know all there is to know about lab-grown diamonds. But even if you’re a seasoned retailer, this extremely hot product category has its own set of rules. In this second-in-a-series of webinars about the subject, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store. In this webinar, you’ll learn: merchandising do’s and don’ts for lab-grown; why it’s vital to train your sales staff about lab-grown; how a lack of understanding can lead to customer confusion; and how you can successfully sell this category without impeding on your natural diamond business.