(PRESS RELEASE) NEW YORK —The Plumb Club Industry & Market Insights from 2025 illustrated a significant uptick in consumer awareness and desire for clarity and understanding of responsible business practices and traceability in the jewelry category. From ethical sourcing to traceability, the increase in importance to the consumer rose 7% and 8% respectively over a similar survey only 2 years earlier. In addition, more consumers were willing to pay significantly extra for products that ensured these characteristics. Additionally, fewer consumers said that they would make the purchase without verification.
The Plumb Club Podcasts for February focus on natural diamonds, educating customers on the natural diamond story, as well as the tools that can provide traceability proof when making a sale, thereby meeting this rising consumer expectation. The following podcasts have now been posted:
Telling The Natural Diamond Story: Every natural diamond is the culmination of a billion years of brilliance. In this podcast, narrated by Cheryl Kremkow on behalf of Envisions, retailers will learn how they can inspire customers with the romance, rarity and excitement of a natural diamond’s journey. Listeners will discover fun facts and gain insights to help educate consumers on a natural diamond’s unique attributes, emotional and financial value, and the benefits that natural diamonds contribute to the communities where they are discovered, thereby creating a compelling diamond story to build value and aid sales.
Sell With Confidence: How Traceability Builds Trust in Platinum and Diamonds: From mine to market, provenance has become the new luxury! In this podcast, presented by Tracr, Josh Helmich of Helmich Luxury Group speaks to Wesley Tucker and Emanuela Morando of Tracr, and Fahmida Smith of Valterra Platinum Ltd., about how traceability and digital-product passports are reshaping diamonds and platinum in the retail space. Listeners will learn how giving their customers proof, not promises, elevates product value and provides trust, and therefore, a higher purchase potential.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available on The Plumb Club website under “Resources”.
