(PRESS RELEASE) ROSEMONT, IL — The INSTORE Jewelry Show, taking place September 28–29, 2025 at the Donald E. Stephens Convention Center, is where independent jewelers come to get holiday-ready. With pre-show education on Saturday, Sept. 27, and two full days of exhibits, buying, and networking, it’s the one event designed to help retailers head into the busiest shopping season with confidence, fresh product, and new strategies.
This year’s show floor brings together standout vendors who are raising the bar in design, sustainability, innovation, and market-savvy solutions. From lab-grown diamonds and pearls to cutting-edge bridal, timepieces, and technical breakthroughs, these exhibitors reflect the quality, variety, and profit potential retailers are seeking.
See our full exhibitor list.
Here are a few exhibitor highlights:
- Aiya Designs – Booth 629 Award-winning designs in natural salt-and-pepper diamonds, stylish gold and diamond fashion, plus Piyaro, a luxury silver line with 14k gold accents and natural diamonds.
- Artistry Ltd – Booth 328 Designer jewelry collections featuring unique artistic expressions in precious metals and gemstones.
- Ashi Diamonds – Booth 628 Extensive diamond jewelry collection including bridal, fashion, and men’s pieces at competitive price points.
- Bertucci Performance Field Watches – Booth 218 Market leader in durable, high-performance field watches ranging from $65–$595 MSRP, with selective distribution tailored to independents.
- Classic of New York – Booth 317 Timeless fine jewelry featuring diamonds and precious gemstones in classic settings with enduring style.
- Empire Corporation – Booth 618 Fine jewelry in 14K and 18K gold, specializing in precious and semi-precious colored stones.
- Endless Designs x Nivelle.nyc – Booth 622 A family-owned private label manufacturer since 1979, now collaborating with Nivelle.nyc to create trend-forward diamond jewelry that combines four decades of heritage craftsmanship with contemporary style.
- Feronia Inc – Booth 531 Specializing in lab-grown diamond jewelry that epitomizes the fusion of luxury and sustainability, with collections that transcend trends through responsible sourcing and meticulous craftsmanship.
- Gemcolorz LLC – Booth 536 Gold and silver jewelry manufacturer featuring natural gemstones and diamonds, with new lightweight gold options for value-conscious customers.
- Hari Jewels – Booth 518 Fine jewelry manufacturer specializing in diamonds and real gemstones.
- Heera Moti – Booth 519 Diamond, bridal, fancy cut, and gemstone jewelry crafted by a dedicated team of gemologists, artisans, and designers.
- Huang’s Trading Company – Booth 431 Exceptional Akoya, South Sea, and Tahitian pearl strands, plus gemstone and pearl designer jewelry.
- I. Reiss Co. – Booth 529 Fine jewelry manufacturer offering elegant designs in gold and sterling silver with exceptional craftsmanship.
- IJO (Independent Jewelers Organization) – Booth 637 The industry’s largest buying group, providing independent retailers with exclusive programs, competitive pricing, and marketing support.
- Jorge Revilla – Booth 320 Spanish designer jewelry featuring bold architectural designs in silver and gold, known for innovative textures and sculptural forms.
- Kin & Pebble – Booth 619 Contemporary jewelry celebrating life’s meaningful moments with designs that balance modern aesthetics with timeless appeal.
- Lashbrook – Booth 523 Premium alternative metal wedding bands in tungsten, titanium, and Damascus steel for today’s modern couples.
- Lockshank – Booth 312 A durable, easy-to-install opening shank that lets customers with enlarged knuckles wear their rings securely and comfortably.
- Retailworks, Inc. – Booth 534 Award-winning commercial interior design and branding firm helping retailers create selling environments that attract attention and engage consumers. Founder Lyn Falk presents on curb appeal and designing on a budget.
- Roman and Jules – Booth 534 Renowned for 27 years as a wholesale supplier of natural fancy yellow diamonds, precious colors, and fashion jewelry across a wide price spectrum.
- Smiling Rocks – Booth 528 A New York-based brand crafting lab-grown diamond luxury across Bridal, Fashion, Men’s, and Haute Couture — with a give-back model that donates a portion of every sale.
- Steel & Barnett – Booth 220 Men’s luxury accessories combining masculine design with premium materials, from leather bracelets to stainless steel pieces.
- Takohl Custom Jewelry – Booth 430 Tammy Kohl debuts her patented Love Amulet Collection featuring frequency and gem water, plus the Takohl Treasure Ring and a new signature bridal collection with her open culet detailing.
- *Thorsten Rings – Booth 412 Contemporary wedding bands in alternative and precious metals, backed by a lifetime warranty.
- TVP Wholesale (The Vintage Pearl) – Booth 325 Handcrafted meaningful jewelry from their Tulsa studio, featuring fine pewter, white bronze, yellow bronze, sterling silver, and freshwater pearls — all pre-packaged and ready to stock.
- Vianne Jewels – Booth 624 Exquisite lab-grown diamond jewelry with full sustainability and traceability. Modern designs that deliver luxury with a conscience for today’s mindful consumer.
If you want one last opportunity to stock up for the holidays — and discover new lines that can bring fresh excitement to your cases — The INSTORE Jewelry Show is the place to do it.
About The INSTORE Jewelry Show 2025: The INSTORE Jewelry Show is the only trade show and buying experience for independent fine jewelry professionals in the Midwest market. Presented by INSTORE magazine, this event offers a unique platform for buying, networking, learning, and discovering the latest industry trends and product offerings. Now with a holiday twist, this year’s event will be the only show you need to attend to get your store stocked and ready ahead of the busy holiday retail season. Join us in Rosemont, IL, from September 28-29, 2025, for an unforgettable jewelry industry event.
ABOUT SMARTWORK MEDIA: SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture and Screen Printing, as well as their respective websites and events — The INSTORE Jewelry Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.
Media Contact: Christine Yancey, Marketing Director, SmartWork Media / The INSTORE Jewelry Show / Email: [email protected]
