The “women self-purchase market” has been in industry news a lot lately, and for good reason: Women comprise nearly 50% of the workforce, a number that’s expected to climb over the coming years along with salaries, education levels and job titles. Couple this with the fact that the average age for marriage is the highest it’s ever been since the U.S. Census Bureau started recording the numbers (27.4 years for women and 29.5 for men), and it’s easy to see why this market segment is getting such attention. With more education and better jobs—as well as the disposable income that comes with it—women are more than ready to buy precious jewelry for themselves.
She knows what she wants and now you do, too! Stuller’s 302 Collection™ salutes these five personalities with jewelry designed to sell.
Ruler Collection™ For the woman who was born to lead. Creamy pearls, dreamy gemstones—these romantic designs are royally themed for the princess—or Queen — in every woman.
For retailers who may question their ability to select—and market—the right styles for this customer, fear not! Stuller has done it for you, with the introduction of its 302 Collection™. Named for the 302 singularly stylish designs that comprise the launch of the collection, “302” is divided into five personalityinspired collections, each offering a range of beautiful new looks for women everywhere.
Seeker Collection™ For the woman who knows the journey is better than the destination. This selection of “cluster” jewelry celebrates a woman’s innate curiosity.
Rebel Collection™ For the woman who knows that rules were made to be broken. Linear, geometric shapes in jewelry designed to confront conformity.
Because it’s Stuller, each design can be customized to your customer’s desire—pick styles in white, yellow or rose 14K gold or platinum and choose from a selection of genuine gemstones. Most designs are made right here in the U.S.A. You’ll get Stuller’s incredibly quick delivery and beautiful 302 fine jewelry ready to stock and sell. Order a minimum of $2,500 wholesale, and you’ll receive all the marketing materials you need to sell easily and successfully, including brochures, social media materials, ad slicks, billboard designs and much more.
CHECK OUT STULLER’S 302TM COLLECTION BELOW
For more information, visit Stuller at
stuller.com/302finejewelry