Categories: Press Releases

Jeweler Makes $400,000 Platinum and Color Diamond Pacifier

 

(Press Release)
NEW YORK, NY – Color diamond dealer Eyal Cohen has created a $400,000 baby object to promote his natural color diamond gift merchandise. The jeweler used four ounces of platinum, one natural green-blue diamond and a 10 mm white pearl to complete a one-of-a-kind pacifier keepsake.

The collection, though, is not only for babies. His company specializes in natural color diamond gift merchandise. It makes sterling silver wine openers, money clips, key fobs and crystal champagne flutes, each with a single natural color diamond. It’s the first time a jeweler focuses on using natural color diamonds in something other than jewelry.

“Jewelers have got to figure out a better way to get customers back into their stores. The objects are unique gifts which are priced below comparable color diamond jewelry,” says Eyal, owner of www.objet-de-luxe.com and Luxury Diamonds Inc. Most of the pieces are priced between $700 and $4,000, according to his website, and feature pink, green, brown, orange and yellow natural diamonds.

Eyal began creating the merchandise when he realized he couldn’t find unique gifts for his discerning clientele. The usual selection of pens, wines and gourmet food baskets wasn’t creating the effect he needed, so he began making his own gifts. “My objects are a wise choice for anyone seeking a memorable gift which could rise in value. Nature produces diamonds with an amazing assortment of colors, and there are a lot of products which we can create with them as gifts, not just jewelry,” says Eyal. The company has been contracted by a few non-jewelry corporations to make letter openers and business card holders with natural cognac color diamonds that incorporate their company logos.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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