FOUR YEARS OF OFTEN tumultuous presidency have done little to sway jewelers’ political preferences – Donald Trump is still their man by an overwhelming margin.
In this year’s Big Survey we asked jewelers who they would be voting for and the issues that will guide their decisions come Nov. 3.
The results were as follows, little changed from when we last asked this question in 2016 (although the Democratic Party’s candidate Joe Biden is slightly more popular than his predecessor, Hillary Clinton):
Our survey, which was taken before Ruth Bader Ginsberg died and Trump contracted COVID-19, turned up some interesting if not unexpected findings. For the most part, the political preferences of jewelers follow wider national trends: Trump supporters are more likely to be men than women, the president’s strongest support comes from jewelers in the South and Midwest, while he polls worst in the Northeast and West. Only 10% of the Biden supporters in our survey listed taxes as a top issue although 66% of them cited social issues such as racism as an important concern. Meanwhile, only 32% of voters who thought COVID-19 was a big issue were planning to vote for Trump. Similarly, 82% of the jewelers who said they would not get a vaccine shot were Trump supporters. Broadly speaking, the more a jeweler earned, the more he or she was likely to be planning to vote for the conservative candidate, with 61% of those making more than $250,000 a year identifying themselves as supporters of the Republican Party’s man compared to only 42% of those who made less than $40,000 in 2019.
For more of our insights into North American jewelers, look out for a special 2020 Big Survey edition, which should land on our subscribers’ doorsteps at the beginning of November, just days before you know what.