Lab-Grown Diamond Brand to Open First Showroom

Charles & Colvard (Morrisville, N.C.), a fine jewelry brand specializing in lab-grown gemstones, will open its first brick-and-mortar showroom.

The 2000-square-foot store will be located at the company’s headquarters campus in Research Triangle Park. It will open on Monday, Oct. 24.

Integrating video technology, the space was designed to educate consumers on the brand’s values.

“We believe with more and more couples interested in the provenance of their jewelry and alternatives to mined gemstones, the need for a space to understand and experience them in person has arrived,” said Don O’Connell, President and CEO of Charles & Colvard, in a statement. “This isn’t just a place for customers to see our product firsthand. This is an opportunity to educate and share the beauty of above-ground, responsibly made jewelry with anyone who is interested.”

In the future, the company plans to use the new space for local businesses to host private and corporate events, and for other functions.