(PRESS RELEASE) NEW YORK — The Plumb Club has, once again, expanded its preeminent membership in 2022 with the announcement of Lali Jewels as its newest member. The prestigious association’s members must meet stringent requirements of business ethics, practices and conduct, as well as human rights, social and environmental responsibility, and be in compliance with local, federal and international laws. As of 2019, all Plumb Club Members are also required to become certified members of the RJC (Responsible Jewelry Council).
“The Plumb Club is the industry’s leading supplier organization and the “gold-standard” at the JCK Show”, said Arun Bassalali, co-founder and CEO of Lali Jewels. “For my brother Adam and I to build Lali Jewels to the point where we were accepted into this prestigious community is a crowning moment for us, personally and professionally.”
Sam Sandberg, president of The Plumb Club, adds, “We are thrilled to welcome Lali Jewels, a visionary brand and well-respected company to our membership. Their addition, along with the increased interest we are receiving from a variety of companies, truly underscores the value that The Plumb Club is offering to the industry at large and to its members.”
Lali Jewels, a family owned and operated company, was established in 2015 by brothers Arun and Adam Bassalali, a third-generation jewelry family. They sought to create a brand that offered the finest and most beautiful gemstones and diamond fashion pieces. Embracing the knowledge of their forefathers and with a keen eye to evolving with the future of fine jewelry, Lali Jewels creates timeless luxury at affordable prices while specializing in one-of-a-kind and limited-edition creations. Their gold and gemstone pieces add a colorful and classic touch to any occasion. There is something for everyone in the Lali Jewels Collection.