(PRESS RELEASE) Family-owned jewelry house Le Vian is making its high jewelry collections available in selected authorized retailers from 2023. Le Vian’s high jewelry collections now represent the fastest-growing part of the entire business. The level of workmanship in Le Vian’s high jewelry pieces is even higher than in other Le Vian collections. Le Vian’s unique philosophy of bringing value to every piece continues in its High Jewelry collection.
Preview days of the Le Vian high jewelry collections, comprising one-of-a-kind couture pieces designed around rare and prized natural color diamonds and precious gemstones, have proved to be a forerunner of the burgeoning success of Le Vian’s high jewelry division.
With individual Le Vian high jewelry pieces bearing retail price tags of anywhere between $10,000 to $1million, Le Vian now has a multitude of unique couture jewels in production. These include a special emphasis in the coming year on dream-like paraiba tourmalines, as well as Sunny Yellow Diamonds, pink diamonds and an array of green and blue natural color gemstones Le Vian is already best known for. Le Vian high jewelry pieces are all set in 18 karat gold, or in platinum, the precious metal holds gemstones more securely than any other.
“The design of each high jewelry piece is dictated by the uniqueness of the gemstone at its centre. Every jewel is a one-off. As with everything we do at Le Vian, our unique philosophy of jewelry making comes into play,” says Eddie LeVian. “Given our close, longstanding links to the source of many of the world’s gemstones and the sheer scale of what we do, Le Vian has decades of expertise in acquiring large numbers of top gemstones, in some cases directly from the mines they have been unearthed from. This allows us to offer the cream of the crop of gemstones at keen prices, assuring our most passionate collectors that whatever the size of their purchase from us, we remain committed to offering world-class quality and value.“
Le Vian is looking forward to meetings with independent jewelers at the Centurion show. “As a family business that has been in the US since the 1950s and with a long history dating back to 18th century Persia, we attach great value to working with other family businesses and independent jewelers and we constantly innovate and devote our resources to ensure that together we can thrive,” says Le Vian CEO Eddie LeVian. “For example, Le Vian’s Style Bar is an online vault offering sales professionals and jewelry lovers easy access to an overview of one-off pieces that can be shipped immediately. The Style Bar also highlights previous purchases made by existing customers and generates suggestions of newer pieces they may wish to add to their jewelry collection.”
To book an appointment with Le Vian during the Centurion show, please contact Jonathan@levian.com