(Press Release)
MUMBAI, INDIA – After a few years of metallurgy research and testing, Unolux Metallo Valenza S.R.L has developed a new age metal termed as “Lumineux Uno” for millennials.
The exclusive marketing, trading and distribution rights for Asia Pacific and the U.S. regions have been awarded to ‘‘Leading Jewelers of the World,” a company incorporated in the U.S. for providing marketing, sales and the service platform to independent retailers in the U.S. Lumineux Uno is a luxury metal amalgamation of gold, platinum, palladium and silver that consists of 95.5 percent pure precious metals.
Lumineux Uno in India will primarily be available in form of bars and coins. It will be distributed through “Leading Jewelers of the World” India through its exclusive agents and distributors across the top 50 towns and cities of India.
“The price of gold in India has seen the highest jump in the recent months – an increase of over $200 per ounce because of global investment demand following the UK votes favoring exit from EU,” says Mr. Sanjeev Agrawal, director of LJOW. “So while the investor community is very pleased with this global phenomenon making gold and silver as all-time favorites for investment returns, the Indian retail trade and consumer is faced with some amount of disappointment with the gold jewelry prices sky rocketing. Lumineux Uno is an innovation that promises to provide an alternative precious metal with a higher luster, is sharper and more malleable, at a far more affordable price than gold and platinum and more precious than silver.”
Lumineux Uno will be promoted in India by “Leading Jewelers of the World” with an promotional campaign in print and social media.