Line Time: This Ring From This Store

[h3]Instead of talking about “this ring,” sales associates should phrase it as “this ring from this store.” [/h3]

Why?  Your store is much more than four walls and some carpeting. It is a symbol of what you promise to deliver to the customer in terms of product support, relationship and service, says David Peters, director of education at Jewelers of America. Do what you can to support and leverage its reputation.