(Press Release)
NEW YORK – LovePendants, the recently launched engraved gemstone division of Color Story founded by fine jewelry designer and jewelry industry veteran, Robert Leser, has been chosen by The Foundation for Gender Equality to create “Women’s Empowerment” jewelry for the charitable nonprofit organization dedicated to raising money to fund gender equality and women’s empowerment social programs.
Fifty percent of sales from all LovePendants “Women’s Empowerment” jewelry will be donated to The Foundation to aid in its fundraising goals. The jewelry is available through both websites for LovePendants (lovependants.com) and The Foundation for Gender Equality (genderequalityfoundation.org).
The relationship between LovePendants and The Foundation for Gender Equality was publicly announced during The Foundation’s first annual fundraising day, “A Spectacular Day for Gender Equality,” held in the Delegates Dining Room of the United Nations on Tuesday, May 17.
During the lunch portion of the day, Ravi Karkara, senior advisor strategic partnership and advocacy to the assistant secretary-general and deputy executive director of United Nations Women, presented a LovePendants “Women’s Empowerment” necklace to two-time Golden Globe-nominated actress Maria Bello, the luncheon keynote speaker.
Lakshmi Puri, assistant secretary-general of the United Nations and deputy executive director of UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women, later presented four-time Grammy-nominated performer, Jewel and two-time Academy Award-winner Sharmeen Obaid-Chinoy each with a gold and diamonds LovePendants’ “Women’s Empowerment” necklace during the evening fundraising gala.
“It’s an honor and a privilege to work with The Foundation for Gender Equality to achieve their fundraising goals in supporting women’s empowerment initiatives,” says Robert Leser. “As a father to my own beautiful daughter, I’m happy such organizations like The Foundation exists to help put gender equality in the forefront and empower women like my daughter to achieve their goals without limitations.”
To make the “Women’s Empowerment” pendants, Leser engraves The Foundation’s signature logo of a woman with upraised arms into his new cut of semi-precious gemstones. The stone is then set into a charm, necklace or bracelet in a choice of silver, vermeil or yellow, rose or white 14k gold, with an option to accent with diamonds.
The Foundation for Gender Equality marks the second charitable nonprofit organization for whom LovePendants now produces jewelry. LovePendants also produces jewelry for the Cancer Research Institute, a leader in immunotherapy, in which 20 percent of proceeds benefit the organization.
For more information about LovePendants, visit the online press room at http://lovependants.lmrpr.com or contact The Lilian Raji Agency at (646) 789-4427 ext 701.