Nearly Half of INSTORE’s Brain Squad Reported Gains in April

Revelation lab-grown diamond wedding bands under $1,000 retail. The price points are very good and there are some great styles that retail around $500. — Eric S., West Springfield, MA

• From the showcases, Quality Gold and Stuller. But overall, the money still comes from repairs and custom. — Loann S., Stillwater, MN

• Gabriel & Co. — great price points and design; VAHAN design. — Gene, John and Krista P., Tuscaloosa, AL
• Small yellow gold diamond and plain crosses. Ania Haie small necklaces have been great! — Paul K., Fort Atkinson, WI
• We did well with consignment. Repairs are the foundation here. Sold some gold men’s wedding bands using our Stuller Showcase app. Used a couple of their new finishes on the bands — cool options. — Cliff Y., Lowell, MI
• Lab-grown diamonds continue to be popular for not just engagement rings but fashion jewelry as well. However, I have noticed a small uptick in natural diamonds. — Becky B., Peabody, MA
• It is hard to get away from A. Jaffe rings. Had over a 100% increase last month. They are our go-to brand. Great selection, service and quality. — Jim C., Modesto, CA
• Custom work with lab-grown diamonds was the entire story. Not a single brand was selling. — David B., Calgary, AB
• Wedding bands from Malo, lab custom engagement rings, Seiko. — Amanda L., Steinbach, MB
• We’re closing out Omega, so of course we’re pushing those with a discount and they are moving out pretty quickly. We sold some nice bridal pieces, but our custom department was the busiest for April. — Marc M., Midland, TX
• A single-pearl wirewrapped bracelet has been my best seller for a while now. Probably 40% of my online orders include at least one. — Janne E., Cocoa, FL
• Vintage, sterling, multi-stone rings from the 1960s and ‘70s moved very well. — James D., Kingston, NH
• Lab diamonds, large natural diamonds and engagement rings. Stuller, Allison-Kaufman, Ostbye and ARK were at the top of the list. — Edwin M., Brainerd, MN
• Gabriel & Co. gold jewelry in price points below $2,000. Hearts on Fire classic diamond bands. — Natasha H., Bend, OR
• Yellow gold is desirable again in sales of everything including earrings, chains, bracelets and men’s wedding bands. We assume the rising price of gold makes it more desirable to own and enjoy! — Annette K., Stillwater, OK
• Royal Chain, Midas Chain, Stuller, and anything yellow gold! — Susan E., El Paso, TX

• Ti Sento jewelry has been great for gift ideas and self-purchases.Lab-grown diamonds still are rocking our engagement rings. — Karen H., Batavia, IL
• Shefi Diamonds led the way in both units and dollars, what a great product. Sylvie, Just Perfect, and True Romance had a good month, too. — Mark and Monika C., Rockford, IL
• Bridal (especially Tacori — we had a big event), Roberto Coin, Shy Creation, lab-grown diamond studs, tennis bracelets have started to increase, and so have Monica Rich Kosann lockets (for Mother’s Day). — Michael R., Hamden, CT
• Lika Behar, A. Jaffe, Keith Jack. — Megan C., Poulsbo, WA