Jimmy Degroot

New ‘The Business of Jewelry’ Episode Looks at Consumer Loyalty and Other Topics

IN EPISODE 4 OF “The Business of Jewelry Podcast” Jimmy DeGroot and Peter Smith take on a variety of topics including DeBeers recently announced spending campaign in the US, branding lessons from Coke to Diamonds, and the power of of consumer loyalty, as referenced in Alexander Chernev’s book, Customer Science. Join the boys for an engaging and spirited talk on our business.

Jimmy DeGroot

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Jimmy DeGroot
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6 months ago

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