Online Luxury Retailer Launches Jewelry Portal, Targets $120M+ in Sales

It will feature Tiffany, Cartier and other brands.

Yoox Net-A-Porter Group, an online luxury fashion retailer, has launched its first dedicated online destination for fine jewelry and luxury watches.

The destination, part of Net-A-Porter’s website, features products from more than 40 brands, including Piaget, Cartier, Pomellato, Tiffany & Co. and Buccellati. Select items are priced at over 100,000 euros (US $123,410).

The Milan, Italy-based company said in a press release that fine jewelry and watches are “a key part of YNAP’s five-year strategy to grow its high-end luxury category in response to strong customer demand.”

“Fine jewelry and watches are the perfect complement to high fashion and the category is expected to create an opportunity for sales of 100 million euros [US $123.4 million] by 2020 for YNAP,” said Federico Marchetti, CEO of YNAP. “We surprised the sector by introducing this successful category, and the potential of our online platforms for branded jewelry and luxury watches is huge.”