(PRESS RELEASE) Independent jewelers across the country are already leveraging GN Diamond’s free sales platform to display our inventory of over 9,000 natural diamonds and 7,00 lab created diamonds on their own website with their own markups and branding.
Independent jewelers need to maintain a sufficient inventory to satisfy consumer demand in loose diamonds and finished, diamond jewelry. The growing popularity of lab created diamonds will draw more consumers into the brick and mortar stores this holiday season. Is your store prepared? Remember, consumers want instant gratification and want to buy that same day. And remember the famous words of Shane Decker, never stop selling. “Add ons” can boost your average daily sales tremendously. Consider adding a pair of diamond studs to the diamond tennis bracelet. Lab grown studs are an excellent source of additional revenue for your store especially in extremely attractive price points.
Diamond Hunt, GN Diamond’s free, loose diamond search portal, seamlessly integrates with your website to showcase your entire inventory (plus GN’s entire inventory worth roughly $70 million at wholesale cost.) With a sleek interface and embeddable links for your website, you can create an enchanting and educational online customer experience.
When luxury shoppers reach your website, they will easily find what they are looking for and quickly understand the unique characteristics and value of each loose with a 360-degree video of the diamond and its natural birthmarks.
GN Diamond’s vast inventory and its value-added light performance grading is not found on any ecommerce site because GN Diamond never sells to the public or online-only businesses. That’s why Diamond Hunt gives independent jewelers such a powerful advantage over online retailers.
If you’re ready to capture more online customers and close more sales, add Diamond Hunt to your website today. Learn more here, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.