People Wanted This Jewelry Before There Was Even a Website to Order it From

The site still has a text placeholder that reads “blah blah blah.”

Thanks to a fashion blog, a new jewelry collection from Roxanne Assoulin was catapulted into Instagram stardom before the renowned designer could even launch a website for it, as InStyle writes. The article explains how Assoulin showed the jewelry to Leandra Medine of the Man Repeller fashion website, who then posted photos on social media. “Leandra put everything on at once – she stacked like eight chokers and 16 bracelets,” Assoulin says. “And then an hour later, my Instagram was blowing up. She launched the collection for me. I didn’t even have a website up.” Indeed, the biography page on Assoulin’s website – roxanneassoulin.com – still displays the placeholder text of “blah blah blah.”

Read more at InStyle