It will debut at JCK Las Vegas.
(Press Release) NEW YORK – Engagement rings are getting larger. According to “The Knot” bridal study of 2015 the average cost of a ring is up 17 percent from 2011. In addition, studies show that the size of the center diamond has gotten bigger, partially due to the “mega-sized” celebrity engagement rings that women want to emulate. Further, colored gemstones, usually much larger in size than most diamonds are becoming a popular choice for brides today. All this adds up to underscore an age-old and growing dilemma, how to keep the top of an engagement ring from falling to the side because of the additional weight.
Perfect Fit, by New York based company Just Perfect MSP, is a design that is technologically crafted, engineered and applied to the shoulders and shank to keep the focal point of the ring where it belongs, on top of the finger. Perfect Fit works through the creation of additional weight at the bottom of the shank and an ergonomic sculpting of the ring profile.
Perfect Fit will debut at the JCK Las Vegas Show in the Just Perfect MSP booth (Bayview/Bridal 61036). The Perfect Fit show package will provide retailers with six rings (three of the consumer-best-selling engagement ring styles and three coordinating wedding bands) that can be easily interchanged and matched to create three sets. All bands fit easily and snugly up against each engagement ring. Retailers who purchase the show package will also receive:
- Convenient seasonal dating terms.
- Free display that compliments most retail décor.
- Store duratrans to create awareness.
- Sales brochures for in-store support and to drive sales.
In addition, the “associate-friendly” display will contain a cue card of features and benefits to aid with selling at counter, as well as a retail price guide located in the bottom of the display, so that pricing can be immediately discussed with consumers at the point of sale. The engagement ring mountings will accommodate center stone shapes of round or princess cuts in sizes from .50ct – 2.50ct. Further, the company, whose specialty is customization of order, will be able to fulfill requests in a wide variety of metals, diamond qualities/colors and colored gemstone combinations within five business days.
For more information or to make a show appointment, call (877) 201-0005 and speak to Donna Karnicki.