(PRESS RELEASE) Pianegonda, jewelry brand of the Bros Manifatture Group, launches its new advertising campaign: a challenge between past and present, represented by the symbol of the Infinity, expression par excellence of unlimited and boundless love feelings.
The cultural message of a brand with a strong international vocation, which chooses since years black women to talk about inclusion and to break down discrimination, stereotypes and prejudices.
In the new campaign, the black model interacts with white statues in a sort of dialogue about the desire for change.
A strong, androgynous woman, proud and self-confident, determined in achieving her own goals. A woman able to defy tradition, choosing to be the way she is with no fear.
Three sides of her personality are represented in the campaign: Intelligent, Powerful, Free Spirit.
From Michelangelo’s Renaissance art to Boccioni’s futuristic brush strokes, from Canova’s marble classicism to Fontana’s bold cuts on canvas: an evolutionary process that leads to the rediscovery of new values. Values, that go beyond ancient canons of perfection and that celebrate the world’s diversity in each one of its forms; classic and modern, a sort of remixed sensation of old and new energy power, a pure and fresh beauty.
This is the power of the concept that has been chosen to premiere the Pianegonda’s Tecum Collection, light chains with an elegant and minimal taste, enlightened by an infinity-shaped snap hook.
The particular form of the symbol of the Infinity, a figure eight on its side, and the plot of weaves, make it possible to lengthen and personalize the jewel by mixing silver and gold in a simple and still unique way.