(PRESS RELEASE) An Energetic Sales Team Can Close More Sales
Everyone is always looking for more ways to maximize sales in the coming months and the secret is to wow your customers as soon as they enter your store. Even watch batteries or simple repairs can be the stage to excite customers with gorgeous new diamonds or diamond pieces while they are waiting. As diamond sales guru, Shane Decker always teaches, “Look what I have in the vault, it just came in…” This enthusiasm thrills clients and piques their curiosity. The personal service they receive adds to a wonderful in-store experience and potential add-on sales.
Shoppers Love to Buy from Passionate People
Your sales team needs to make up for the convenience of browsing a website with an engaging presentation that reminds shoppers just how special their purchase truly is. A simple shift in mindset may be all your team needs to start connecting with customers on an emotional level and closing more sales. Here are some tips for delighting customers with a memorable experience that will motivate them to purchase with confidence and enthusiasm.
- Start with the right attitude.
If customers have ventured offline and into your store, it’s because they want a more personalized and tactile experience. Greet them with energy and answer every question with optimism. When you are positive and assured, they are more likely to relax and enjoy the process. You will also allow their excitement to build!
- The Art of TO’ing
Practice trading off (TOing) sales people in case one connects better with a client than another. Discreetly walk a client over to another sales person and engage them in conversation.
- Know Your Inventory.
Remember that 90% of people have never held a diamond in their life. Dazzle them by holding a 2 ct diamond. Remember always start up in size and go down. It is always more difficult to start the other way around when presenting diamonds. What may be an every day occurrence to you may be exhilarating for your customer.
- Get to Know your Potential Customer and Use Urgency to Fuel Sales
Without rushing or pressuring shoppers, you can actually plant seeds of urgency from the start of your interaction. Ask questions and listen intently to learn why they are shopping. Reinforce their desires and guide them with the right inventory and explain exactly why it’s the best diamond for them. Be sure to constantly keep them engaged from greeting to close so they don’t lose steam.
GN Diamond: An Exciting Sales Tool to Help Qualify and Close More Sales
The GN Diamond App with Diamond Hunt delivers an exciting in-store presentation. It compliments perfectly the energy of the sales associate to contribute to their closing of more sales. The Diamond Hunt demonstrates to the customer a seamless presentation of light brilliancy, GIA certification, 360 degree views of the diamond. With convenient online training, expert marketing support, and superior inventory, GN equips independent jewelers with the tools to help their sales and business thrive!
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Learn more about the many advantages of GN Diamond at www.gndiamond.com, [email protected] or simply by calling 800-724-8810.
