(Press Release) NEW YORK – Ritani, a designer and manufacturer of custom engagement rings and fine jewelry, has announced a collaboration with Italian jewelry designer Roberto Coin
The partnership will add more than 40 new pieces from Roberto Coin’s Princess Flower Collection to Ritani’s “Designer Collections” exclusively curated fine jewelry platform.
The Roberto Coin items, which will be available at Ritani.com, mark the brand’s first fine jewelry items available for “free in-store preview” via its network of independent retailers.
The approach blends the online and in-store experience, providing consumers with a viewing opportunity with one of Ritani’s nearly 250 local community jeweler partners nationwide.
“We are thrilled to expand and enhance our Designer Collections portfolio with these striking Roberto Coin designs – the first made available through our industry-pioneering Free In-Store Preview offering,” said Mark Keeney, vice president of marketing for Ritani. “As we foster customer relationships for the long-term, we continually strive to provide a best-in-class progressive online and in-store shopping experience, offering diverse styles and price points.”
“Roberto Coin is enthusiastic about the partnership with Ritani as we are looking to reach their strong millennial audience,” said Katie Kinsella, senior vice president of marketing for Roberto Coin. “We think this platform will help our retail network get the Millennials back into the brick and mortar stores.”
These designs will be available on Ritani’s website beginning Oct. 12.