Rolex Dominates Swiss Watch Market With 30% Share and $11.5B in Sales: Report

Rolex continues to dominate among Swiss watchmakers, with market share just over 30%, according to a new report.

The company posted 2023 sales of an estimated $11.5 billion, up 11% from 2022, Bloomberg reported, citing a report from Morgan Stanley and LuxeConsult.

The next most popular brand was Cartier, with an 8% market share, according to the report. They were followed by OMEGA, Patek Philippe and Audemars Piguet.

One brand that has experienced considerable growth over the past couple of years is Swatch, the report noted. It ranked No. 13 by market share in 2023, likely fueled by the popularity of its MoonSwatch.