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Rolex Dominates Swiss Watch Market With 30% Share and $11.5B in Sales: Report

Morgan Stanley and LuxeConsult released a new report on the industry.




Rolex continues to dominate among Swiss watchmakers, with market share just over 30%, according to a new report.

The company posted 2023 sales of an estimated $11.5 billion, up 11% from 2022, Bloomberg reported, citing a report from Morgan Stanley and LuxeConsult.

The next most popular brand was Cartier, with an 8% market share, according to the report. They were followed by OMEGA, Patek Philippe and Audemars Piguet.

One brand that has experienced considerable growth over the past couple of years is Swatch, the report noted. It ranked No. 13 by market share in 2023, likely fueled by the popularity of its MoonSwatch.





This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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