Rolex to Add 3 Temporary Factories Due to High Demand

Rolex plans to expand production with three new plants in Switzerland.

The temporary factories will begin production in 2025, Bloomberg reports.

The factories will be located in the country’s Fribourg canton. They are in addition to a $1 billion factory in Bulle, Switzerland. That plant is expected to be completed in 2029.

Bloomberg notes that at the moment, “new [Rolex] watches are generally unavailable for immediate purchase through the company’s authorized network.”

That has led to buyer waiting lists at some dealers and has pushed up prices for used Rolexes.