Categories: Headlines

Small-Town Jeweler Turns 150-Year-Old Building into Dream Store With a Wine Bar

He spent nearly five years planning it and two and a half years building it.

When Daniel Evans, owner of Evans Jewelers in Smithfield, NC, decided to open a jewelry store, he did so with the ambition of making it a true destination, Southern Jewelry News writes. The feature profile describes how Evans spent nearly five years planning the store, searching for architecture and interior designs that appealed to him before beginning construction:

“Starting with a 150 year old building crafted with 7 types of brick and the best architecture a local surveyor had ever seen, Daniel insisted on maintaining as much of the original structure as possible. From the original wood ceilings, complete with ceiling beams from a local train trestle, to the copper awning in front, the store feels warm, friendly and comfortable, enticing both men and women to come in and visit.”

It took two and a half years to build the store, which also features a wine bar and offers cigars wrapped in a custom band with the Evans family crest, the article adds. “We took a risk and created a store where experience happens, and our customers feel the love we have for them, our family and our community,” Evans told SJN.

See photos of the store at Southern Jewelry News

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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