Spiff of The Month: David’s Favorite Rreally Big Win

BY DAVID GELLER

Published in the December 2012 issue.

I asked a store if it wanted to increase sales 30 percent one Christmas, and of course the answer was yes. Then I asked, “Would you spend $2,000 to do it?” Again: Yes! So:

1If you have full-timers and part-timers, go buy two different size TVs. Buy two flat-screen TVs or laptop computers.

2Have these set up in the store playing all during December.

3The full-timer with the highest sales gets the big prize. The part-timer with the highest sales of all part-timers gets the smaller prize.

4It works great — adding lots of excitement and increased sales, for a relatively small investment.