Still Don’t Do Email Marketing? You’re Missing Out

Here’s a handy guide that can help you get started.

In light of social media and other digital marketing avenues, email marketing might seem a little old-fashioned to some folks. But according to Business.com, it’s still the most effective form of digital communication for marketers and delivers the highest ROI. The benefit of email marketing is that “you control message timing to a greater degree. Using an opt-in list, you can pierce firewalls, spam filters and ad blockers. You can reach out to someone who forgot completely about you and pull them right back into your circle.” For those who have yet to embrace email as a tool for promoting your business, the article lists a few different user-friendly platforms that will help you get started building campaigns.

Read more at Business.com