(PRESS RELEASE) Sunshine is the theme at the heart of Swarovski’s bright new collection, consisting of four programs: Spring, Mother’s Day, Valentine’s Day and Summer. Taking inspiration from a journey across the Mediterranean, the collection channels a vacation mood and celebrates the radiance and sparkle as seen throughout Swarovski’s rich 120-year history.
Through this versatile collection that offers brilliance for all, Creative Director Nathalie Colin explores the beautiful interplay of light and crystal, as well as the way sunlight creates joy and illuminates a woman’s inner and outer beauty.
“Sunshine induces happiness. I love the way it transforms crystal as well as our mood. This collection is about escape, joy and looking at life in a positive way. We invite women to disconnect from the urban craze and reconnect with life and sunshine-filled moments inspired by the Mediterranean. From Tangiers to Thessaloniki, Capri to Corfu, Santorini to Sicily, our designs reimagine treasures found during our journey; amulets and talismans, sea life, ice creams and colorful cocktails.” explains Colin.
Playful, bold, feminine and uplifting jewelry and accessories offer a perfect mix of something new and exciting for the multifaceted modern woman. While cleverly edited trends and exquisite techniques seamlessly combine with a vibrant, sunny palette of delectable shades: strawberry red, candy pink, mint green, golden yellow and intense blue.
Valentine’s Day exudes a brilliant modern romance with a fresh take on symbols inspired by love and the idyllic destinations of Formentera, Capri, Portofino and Stromboli.
Spring into style with Origins, a family that channels a bustling Moroccan market with intricate amulets in warm golden tones that add a sense of ease and meaning to every occasion.
You are my sunshine is the message for Mother’s Day and sweet, delicate and ultra-feminine designs such as Oxygen bring understated sparkle to everyday looks.
Retro-inspired resort fashion with a hint of Italian Dolce Vita and Riviera style is the flavor of the summer. And lending a little sparkle and sunshine to every day is No Regrets, a fresh and fun depiction of ice cream and fruit in vibrant Swarovski Pointiage.
New styles bring even more brilliance to the versatile, game-changing Swarovski Remix Collection that offers women seemingly endless ways to shine and express themselves.
Associated with hope, joy and confidence, sunshine is the forecast for the season ahead. Swarovski’s new collection looks inject the season with style, sparkle and feel good vibes with jewelry and accessories that will make the day and women around the world feel brilliant and bright.