65. Where is your store located by region?
*Including Hawaii, Alaska, and the Rockies
66. How would you describe the market where your store is located?
Big urban market
|
| 7% |
| Suburban outskirts of a big urban market |
| 17% |
Medium-sized city (250,000-1 million people)
|
| 18% |
| Small city (25,000 to 250,000) |
| 31% |
Country town (up to 25,000)
|
| 22% |
| Resort area |
| 4% |
67. Where is your (main) store located?
| In an enclosed mall |
| 2% |
In a strip mall
|
| 22% |
| A downtown shopfront |
| 32% |
| In its own free-standing building |
| 29% |
| In a lifestyle center |
| 4% |
| Office building/Business park |
| 7% |
| Home studio |
| 2% |
| The whole world – we’re online |
| 0.5% |
| Other |
| 2.5% |
68. Which description of your business do you most closely identify with?
69. In what state is your (main) store located?
The 2023 Big Survey attracted responses from jewelers in 48 U.S. states and Canada. Pennsylvania led the way with 39 responses, while pound for pound the biggest contributor was a small state with a proud jewelry manufacturing history — Rhode Island. The survey launched in September and ran for six weeks. Most questions attracted over 400 responses.
70. How many stores do you operate?
71. Which category is your business’s “strong point” (the category that helps you stand out from the competition)?
| Bridal |
| 35% |
Custom design
|
| 28% |
| Repairs and other general jewelry services |
| 15% |
| Colored gemstones |
| 5% |
| Fashion jewelry |
| 4% |
| Estate |
| 3% |
| Branded jewelry |
| 3% |
| Watches |
| 2% |
| Silver |
| 1% |
| Gold buying/pawn services |
| 1% |
| Other |
| 2% |
72. What is the total square footage of your (main) store?
| Less than 500 sq feet |
| 4% |
500-999 sq feet
|
| 12% |
| 1,000-1,499 sq feet |
| 22% |
1,500-1,999 sq feet
|
| 16% |
| 2,000-2,499 sq feet |
| 13% |
| 2,500-2,999 sq feet |
| 6% |
| 3,000-3,499 sq feet |
| 7% |
| 3,500-3,999 sq feet |
| 3% |
| 4,000-5,000 sq feet |
| 6% |
| More than 5,000 sq feet |
| 10% |
| NA |
| 1% |