5 Divorce Day, held to mark the first recorded legal divorce in North America (Ann Clark from her absent and adulterous husband in 1643), represents a good opportunity to approach recently divorced women. Jewelers who have done well with “divorce rings” advise listening to these women as they tell their tales and encouraging them to view a redesign as a gift to themselves for surviving a tough period in their lives or simply as a celebration of newfound freedom.
7 Join the jewelry Twitterati (X-erati?) in chronicling 2024’s Golden Globes, then blog about the hit jewelry selections.
16 National Nothing Day was initiated to give us one day when we don’t have to celebrate anything. A better use for store owners might be to think how they can leverage more “nothing days” to drive traffic. A fun sale like “The Owner’s Away, So We’re Nearly Giving Jewelry Away!” can boost the bottom line nicely.
23 On National Handwriting Day (observed on the birthday of John Hancock), surprise your customers with a personal note written in a neat cursive hand that says you appreciated their business over the holidays.