Tiffany Pushing “Entry-Level” Jewelry Collection for Millennials With New Social Media Campaign

Luxury brand aiming to show it offers more than just high-end pieces.

Tiffany & Co. is targeting millennials with its Return to Tiffany Love collection, a line of “entry-level pieces” that’s being promoted through a new social media campaign showing “younger consumers that it offers more than just high-jewelry,” Luxury Daily writes.

The collection, the article explains, was introduced on Tiffany’s social platforms with millennial-aged models and the hashtag #LoveNotLike. The campaign is being directed by Grace Coddington, the creative director-at-large of Vogue magazine, whom Tiffany enlisted this spring to lead the luxury brand’s “Legendary Style” marketing campaign this fall.

Read more at Luxury Daily