Headlines

Tiffany Pushing “Entry-Level” Jewelry Collection for Millennials With New Social Media Campaign

Published

10 years ago

July 28, 2016

Luxury brand aiming to show it offers more than just high-end pieces.

Tiffany & Co. is targeting millennials with its Return to Tiffany Love collection, a line of “entry-level pieces” that’s being promoted through a new social media campaign showing “younger consumers that it offers more than just high-jewelry,” Luxury Daily writes.

The collection, the article explains, was introduced on Tiffany’s social platforms with millennial-aged models and the hashtag #LoveNotLike. The campaign is being directed by Grace Coddington, the creative director-at-large of Vogue magazine, whom Tiffany enlisted this spring to lead the luxury brand’s “Legendary Style” marketing campaign this fall.

Read more at Luxury Daily

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.