You can “write it down” or hold the expense to offset income when it sells.
Start by defining your message, then craft a plan before investing your money.
"We made" beats "we have" every time. Here's how to prove it.
One of "America's Coolest" jewelers teaches us that how you give matters as much as what you give.
Want something truly memorable to offer clients — how about a multi-layer, high-end gift-wrapping option?
If you want jewelry to mean something to the next generation of customers, you have to speak their language in everything you do.
One jeweler's philosophy on why paying attention beats having a great location — plus coffee mugs and cover designs from INSTORE's earliest days.
It's possible to avoid this and even reduce the risk of the dreaded burst frozen pipe that can destroy inventory, walls and fixtures by being proactive.
This holiday season, be sure to deliver a memorable luxury experience every time.
And don’t miss our weekly holiday sales reports based on our Brain Squad surveys.
Or you could offer a “custom IOU” that allows a couple to go through the custom design process together.
Authenticity and connection are what jewelry — and jewelry sales — are all about.
The world's most successful sports agent delivers clankingly awful puns every free-agent season. Here's why it actually works for him.
Is LinkedIn really the business social media promised land? I'm committing to daily posts for 100 days to see whether it works.
It achieved a remarkable 3.5 million Swiss francs ($4.4 million).
Exiled Austrian empress fled the Nazis with the legendary gem in a cardboard suitcase.
Our Big Survey story includes lots of great strategies from readers.
From a jeweler’s perspective, this story highlights a crucial point: engagement rings and food should never truly mix.
October is the time to refine your jewelry brand's voice for the season ahead.
There are tricks you can use to appeal to AI chatbots like ChatGPT and others.
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