True Tales Every Time We Said Yes, She Demanded More: A $2,500 Tennis Bracelet Lesson “We are $2,500 poorer. I don’t know what lesson I learned.” Published 47 seconds ago on December 30, 2025 By INSTORE Staff Instore January 2026 Issue Suddenly, the scraps of her mother’s old tennis bracelet became a sacred possession. IMAGE: GENERATED BY ENVATO AI Share Tweet “[The customer] brought her mom’s old tennis bracelet to remove the diamonds to create a diamond necklace — as we often do. We did. I automatically put the old mounting in the recycle pile and gave her gold credit, as we often do. She liked the necklace but returned wanting a fancier clasp, which my assistant promised her, at no charge (why?). Then she asked for the mounting, and I told her I gave her the credit for the gold, to be melted. All of a sudden, it became her most cherished possession. I had recorded it at nine grams, but she claimed it had to be at least 20! I went looking and still found about one-third of it in our recycle pile, and was glad to show it only weighed three grams or so. She snatched it and claimed it was just a tiny section, where was the rest! Too precious a memory of her mother! She did not want the credit, she wanted the gold. OK, I gave her nine grams of gold, even though she kept the three grams. She then continued to harass us, demanding more gold or a similar mounting. My assistant of course could not find such an ancient mounting, but ordered a new mounting and paid for it. Now she rejected this. And demanded $2,500 for all her insult and injury! She loudly yelled that I was taking advantage of her, and on and on. Then she came, accompanied by a woman she identified as a lawyer. I was incensed. But my coworkers persuaded me, for fear of negative consequences, to pay and let it go! What to do? I asked Meta to draft a release letter, in a firm but personal tone, for her to sign, and … we are $2,500 poorer. I don’t know what lesson I learned. You?” — Eve A., Evanston, IL 9 More Tales of Customers You Had to Fire 8 More Ex-Customers You’re Thrilled to Have Seen the Last Of What’s the Brain Squad? If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here. Related Topics: Brain SquadCustomer Behaviorcustomer serviceFeaturedfiring customers INSTORE Staff Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. click to Comment(Comment) Don't Miss Here’s Why You Never Know What a Customer Can Afford Advertisement SPONSORED VIDEO Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. 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