True Tales: A Beyond-Lifetime Battery Warranty

We offer a lifetime replacement battery on watches. You pay once and the battery is replaced for a lifetime. Sadly, one of our customers who had purchased one of our lifetime batteries passed away. The heirs came back to us after the funeral, with the receipt, and asked for a refund on the battery as the "lifetime had ended." To be sure, they didn't have the battery; it was buried with the deceased, along with his favorite watch. We went ahead and refunded the money, and had a good laugh – J. DENNIS PETIMEZAS, WATCHMAKER'S DIAMONDS & JEWELRY, JOHNSTOWN, PA