(PRESS RELEASE) Did you know that up to 70% of jewelry store traffic comes from watch batteries and repairs?
That’s not just foot traffic—it’s an opportunity.
From Repairs to Revenue: Make Every Minute Count
While your customers wait for a simple battery replacement or watch repair, why not take a moment to dazzle them with diamonds?
Many shoppers have never held a 1 or 2 carat diamond in their hand. Just showing a few stunning pieces—diamond rings, earrings, or even loose stones—can spark instant interest and even lead to unexpected sales.
Show the Sparkle, Explain the Science
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GN Diamond makes it easy to turn curiosity into conversion. Every loose diamond comes with a free Light Performance Score—a simple yet powerful tool that shows:
- Why one diamond outshines another
- How two diamonds that look similar on paper can have up to a 35% price difference
- Third-party, science-based clarity that builds trust and excitement
This WOW-factor tool gets customers intrigued—even those who weren’t looking to buy a diamond at all!
Why Now? The Holiday Momentum is Real
- Analysts project the global diamond and jewelry market to continue its upward trajectory, with some forecasts reaching $450 billion by 2030.
- Engagement ring sales are up by 250,000 units year-over-year
This Season, Don’t Just Fix the Watch… Start the Spark
Let your watch repair desk become the start of a diamond discovery journey. Whether it leads to an instant purchase or a future sale, you’ll be adding real value—to your customer’s experience and your bottom line.
It doesn’t hurt to try!
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