(PRESS RELEASE) VAHAN Jewelry is set to officially launch its new 2022 Campaign next week. Titled, “A Moment for Me,” VAHAN developed this campaign in response to the last two very challenging years – a time when many had to forego the things they love most and a longing for true connection grew.
“Our goal with our new campaign is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one. We want to inspire people to feel beautiful from the inside, out with VAHAN,” explains VAHAN’s new Creative Marketing Director, Lara Kalayjian. “We surveyed over 50 women and asked them what moments would fill their hearts the most – and from that, “A Moment for Me” was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”
The campaign features brand new pieces designed by VP of Design, Greg Der Calousdian. From colorful stones to bold, sparkling diamonds to statement pieces with VAHAN’s classic 14k gold and sterling silver mix, this collection is a true industry showstopper.