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VAHAN Jewelry Launches “A Moment for Me” Campaign

The campaign was developed in response to the travails of the last two years.




VAHAN Jewelry Launches “A Moment for Me” Campaign

(PRESS RELEASE) VAHAN Jewelry is set to officially launch its new 2022 Campaign next week. Titled, “A Moment for Me,” VAHAN developed this campaign in response to the last two very challenging years – a time when many had to forego the things they love most and a longing for true connection grew.

“Our goal with our new campaign is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one. We want to inspire people to feel beautiful from the inside, out with VAHAN,” explains VAHAN’s new Creative Marketing Director, Lara Kalayjian. “We surveyed over 50 women and asked them what moments would fill their hearts the most – and from that, “A Moment for Me” was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”

The campaign features brand new pieces designed by VP of Design, Greg Der Calousdian. From colorful stones to bold, sparkling diamonds to statement pieces with VAHAN’s classic 14k gold and sterling silver mix, this collection is a true industry showstopper.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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