Press Releases

VAHAN Jewelry Launches “A Moment for Me” Campaign

The campaign was developed in response to the travails of the last two years.

Published

1 year ago

June 17, 2022

Press Releases

VAHAN Jewelry Launches “A Moment for Me” Campaign

(PRESS RELEASE) VAHAN Jewelry is set to officially launch its new 2022 Campaign next week. Titled, “A Moment for Me,” VAHAN developed this campaign in response to the last two very challenging years – a time when many had to forego the things they love most and a longing for true connection grew.

“Our goal with our new campaign is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one. We want to inspire people to feel beautiful from the inside, out with VAHAN,” explains VAHAN’s new Creative Marketing Director, Lara Kalayjian. “We surveyed over 50 women and asked them what moments would fill their hearts the most – and from that, “A Moment for Me” was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”

The campaign features brand new pieces designed by VP of Design, Greg Der Calousdian. From colorful stones to bold, sparkling diamonds to statement pieces with VAHAN’s classic 14k gold and sterling silver mix, this collection is a true industry showstopper.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”