Press Releases

VAHAN Jewelry Launches “A Moment for Me” Campaign

The campaign was developed in response to the travails of the last two years.

Published

2 years ago

June 17, 2022

Press Releases

VAHAN Jewelry Launches “A Moment for Me” Campaign

(PRESS RELEASE) VAHAN Jewelry is set to officially launch its new 2022 Campaign next week. Titled, “A Moment for Me,” VAHAN developed this campaign in response to the last two very challenging years – a time when many had to forego the things they love most and a longing for true connection grew.

“Our goal with our new campaign is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one. We want to inspire people to feel beautiful from the inside, out with VAHAN,” explains VAHAN’s new Creative Marketing Director, Lara Kalayjian. “We surveyed over 50 women and asked them what moments would fill their hearts the most – and from that, “A Moment for Me” was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”

The campaign features brand new pieces designed by VP of Design, Greg Der Calousdian. From colorful stones to bold, sparkling diamonds to statement pieces with VAHAN’s classic 14k gold and sterling silver mix, this collection is a true industry showstopper.

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”