Press Releases

VAHAN Jewelry Launches “A Moment for Me” Campaign

The campaign was developed in response to the travails of the last two years.

Published

2 years ago

June 17, 2022

Press Releases

VAHAN Jewelry Launches “A Moment for Me” Campaign

(PRESS RELEASE) VAHAN Jewelry is set to officially launch its new 2022 Campaign next week. Titled, “A Moment for Me,” VAHAN developed this campaign in response to the last two very challenging years – a time when many had to forego the things they love most and a longing for true connection grew.

“Our goal with our new campaign is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one. We want to inspire people to feel beautiful from the inside, out with VAHAN,” explains VAHAN’s new Creative Marketing Director, Lara Kalayjian. “We surveyed over 50 women and asked them what moments would fill their hearts the most – and from that, “A Moment for Me” was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”

The campaign features brand new pieces designed by VP of Design, Greg Der Calousdian. From colorful stones to bold, sparkling diamonds to statement pieces with VAHAN’s classic 14k gold and sterling silver mix, this collection is a true industry showstopper.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”