(PRESS RELEASE) LEWISVILLE, TX – Vassi Design Group announces that Kirk Aronson has joined the company to further develop their position in the luxury display and packaging market. Kirk comes with a wealth of experience, having spent the last 20+ years in the luxury business working for companies from Versace to Louis Vuitton, where he was instrumental in relaunching brands and increasing sales.
He joins Chippenhook, the leader in luxury packaging and displays, as the vice president of business development to continue their success in creating world-class luxury displays and packaging for discriminating brands and retailers.
“Luxury brands and retailers today need to offer experiences for the consumer to win their business. They have to be attracted or lured to a product away from unlimited other choices they have in today’s marketplace” stated Kirk. “Which is why he is the perfect fit for Chippenhook, since the secret to the company’s success has been ‘serving the individual needs of our customers, we pride ourselves on creating unique and incredibly effective packaging and visual merchandising that stands out from the rest and unforgettably capture the essence of your brand, creating a memorable consumer experience.”
“Kirk’s addition to our team enhances our depth in the luxury marketplace.” President Paul Dietz said. “His knowledge and team building style will accomplish extraordinary things.”