Venture Capitalists Pour $8M into Jewelry Subscription Box Startup

The company has the attention of those with deep pockets.

Rocksbox – a startup launched in 2012 that sends jewelry boxes to subscription customers for $19 a month – has raised more than $8 million from a gaggle of venture capitalists, The Wall Street Journal writes, citing VentureWire.

The company, according to the article, ships boxes filled with three jewelry pieces to customers, who receive a new box after they return the previous jewelry shipment. Customers have the option of purchasing as few or as many items as they like, and this aspect of Rocksbox makes the business model “much more attractive, increasing revenue beyond income from subscription fees,” according to one venture capitalist who spoke with the Journal.

Read more at The Wall Street Journal