What to Do for National Hunting and Fishing Day, Google’s Founding and Other September Dates

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On this day in 1998, a strange sounding company was incorporated in Menlo Park, CA. On the anniversary of GOOGLE’S FOUNDING, spend a few hours investigating the Internet giant’s many free marketing tools — everything from mobile-friendliness tests to keyword planners to analytics. Here’s a good list of tools to start: instr.us/google.

03

On LABOR DAY, assess whether you’re leveraging the experiences and backgrounds of a diverse workforce to best match the demands of your bridal customers.

16

WIFE APPRECIATION DAY. True, there are 365 days that should be used to show appreciation, but for something special, it should be a jeweler. (Just do better than Uber, which, last year in India, urged husbands to “let your wife take a day off from the kitchen.”)

22

In honor of NATIONAL HUNTING AND FISHING DAY, offer a hunting or fishing trip to couples who buy an engagement ring on that day.