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What to Tell a Customer When a Diamond Falls Out During Cleaning

“Good news! Your diamond fell out here, not on the street.”

When to say it? When a stone falls out during a quick cleaning.

Why say it? Said with a smile, it stirs a wave of relief in the customer and they are usually happy to give you the repair job. Laura Stanley, Laura Stanley Personal Jeweler, Little Rock, AR

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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